HEALTHY BITES By Rebekah Marcarelli
GoMacro Gives to Breast Cancer
GoMacro, a Viola, Wis.-based producer of plant-based nutrition bars, is teaming up with
The Keep A Breast Foundation to help educate young people about breast health through
programs that focus on the arts and non-toxic living. During the month of October, 10 percent of proceeds from specially marked Cherries + Berries MacroBars will be donated to
GoMacro was founded by a mother-daughter team, Amelia and Jola. Amelia was diagnosed with breast cancer in 2003, but after switching to a macrobiotic diet that eliminated
all animal products, gluten and refined sugars, Amelia is now cancer-free and the healing
diet change inspired Amelia to launch GoMacro out of her kitchen.
“Breast cancer has affected so many lives, including my mother’s,” says GoMacro co-
founder and CEO, Jola Sonkin. “Many people feel hopeless rather than empowered and
don’t realize that they can be in control. The food we eat and the products we use every-
day are major contributors to our health and wellness. That’s why we are excited to part-
ner with Keep A Breast’s unique efforts to provide breast cancer education and awareness
through their Non-Toxic Revolution.”
GoMacro has committed to a $50,000 donation, which includes in-kind support for Keep
A Breast’s “Fitness for Prevention” campaign in honor of Breast Cancer Awareness Month.
For more information, visit gomacro.com.
Heartland Food Products Group, the Carmel Ind.-based producer of the Stevia brand, has introduced its Naturals Stevia
Sweetener. The sweetener has no calories, no added flavors, no
added colors and no artificial ingredients.
“We’re excited to continue building the SPLENDA brand, and
are proud to introduce SPLENDA Naturals Stevia Sweetener,” says
Ted Gelov, Heartland FPG chairman and CEO. “Our goal was to
provide consumers with a better-tasting alternative to stevia sweeteners currently
on the market and I’m so proud of this team for this much-needed innovation in the category.
With SPLENDA Naturals Stevia Sweetener, we are giving consumers the chance to enjoy
natural sweetness without calories.”
SPLENDA Naturals Stevia Sweetener is made with two ingredients: stevia leaf extract and
erythritol, both of which are non-GMO. SPLENDA Naturals Stevia Sweetener is available for a
suggested retail price of $3.99 for a 40-count box, and $6.99 for an 80-count box.
For more information, visit heartlandsweeteners.com.
GHQ SELLING WELLNESS
TRAIL MIX IN CHIP
Pure Foods has introduced an alternative to the conventional chip with its Trail
Chips. The snacks are made from simple,
organic ingredients like ancient grains, berries and seeds and pack the flavor of trail
mix into a chip.
The Trail Chips are baked, so they contain less fat than fried products and have
18-grams of whole grains per serving, along
with 20 percent of the daily values of vitamins A, C, D, E, B6 and thiamine.
“We wanted to take the delicious, nutri-
tious ingredients you get in trail mix and
make them into an easy-to-eat chip,”
says John Frostad, CEO and founder of
Kingsport, Tenn.-based Pure Foods. “ When
you start with high-quality, non-GMO ingre-
dients with great nutritional value, you end
up with a naturally satisfying chip that is
more than just a snack.”
The chips come in two flavors: Wildberry
Medley with organic quinoa, pumpkin,
sunflower and chia seeds, cranberries and
blueberries; and Tropical Medley, with pine-
apple, coconut and banana. Both flavors are
certified non-GMO, USDA Organic, gluten-
free and kosher.
For more information, visit purefoodsco.com.