that pumpkin is always a desired flavor.”
Adds Hardin, “In foodservice you just see pumpkin expanding and
expanding. In restaurants and bakeries it is always easy to find some-
thing with pumpkin in it. Even in the summer I’ve seen pumpkin risotto
as a complement to an entrée.”
It is around Labor Day when pumpkin really takes off, with more and
more “limited edition” pumpkin products being introduced each year.
This fall, for example, the pumpkin eaters and other shoppers can toss Pumpkin
Spice Cheerios into their carts.
“We are always researching flavor
trends, and there is no doubt that consumers love and are looking forward to
pumpkin products across so many categories this fall, and we thought it was a great
fit for Cheerios,” says Susanne Prucha,
director of marketing, Cheerios at General
Mills, based in Minneapolis.
Unlike some products that may use
an artificial flavoring, Prucha says Pumpkin Spice Cheerios contain
actual pumpkin puree. “That is very important to us as we bring out
these limited edition flavors,” she says. “It is a limited edition, so we
anticipate it being on the shelf through December, and we are offering
multiple ship windows, if in fact it does really
well,” Prucha says.
In addition to Cheerios, General Mills has
a slew of other pumpkin products including
Pillsbury Grands! Pumpkin Spice Rolls, Fiber
One Pumpkin Bars, Larabar Pumpkin Pie,
Pillsbury Ready To Bake Pumpkin Cookies with
Cream Cheese, Betty Crocker Pumpkin Spice
Pouch Cookie Mix and Food Should Taste Good
Harvest Pumpkin Tortilla Chips.