Vinegar may be the next item to help
sweeten liquor aisle sales, at least if officials with Trailblazer Foods have anything to do with it. The Portland, Ore.-based company manufactures a line of
drinking vinegars—commonly called
“shrubs”—made from fruit, sugar and
apple cider vinegar. Shrubs are frequently
used as a key ingredient in craft cocktails,
and are finding favor with Millennials.
Packaged in 16-ounce bottles,
Trailblazer Foods markets drinking vinegars in six flavors: honey ginger, peach
cherry blossom, pineapple cayenne,
apple spice, raspberry pomegranate and
“We are marketing these as a beverage
mixer,” says Rob Miller, CEO of Trailblazer
Miller suggests shrubs be merchandised with
other drink mixers, like tonic water, as well as in the
new age beverage set, or with other vinegars, such
as Bragg Organic Apple Cider Vinegar.
In addition to its own Trailblazer brand, Trailblazer
Foods also does private label and can create customized flavors. Miller says in the supermarket, shrubs
can retail from $8.99-$10.99 a bottle, offering retailers hefty margins.
One of the biggest gripes of
home cooks is that recipes utilizing tomato paste usually call for
two tablespoons, while a typical
6-ounce can contains five tablespoons. That means either throwing away the bulk of the can or
transferring it to another container, putting it in the refrigerator and having to use it within a few days before it spoils.
Officials at ConAgra Foods have solved that conundrum with the introduction of Hunt’s Recipe Ready
Paste, a first-of-its kind product featuring 1.5-ounce
squeeze pouches the equivalent of two tablespoons. The
non-BPA pouches are available in cartons of six with a
suggested retail price of $2.59.
“Our research showed that the overwhelming majority of consumers use only a few tablespoons of tomato
paste when preparing a recipe,” says Ryan Pintado-Vertner, senior brand manager at ConAgra Foods, based
in Chicago. “Hunt’s new Recipe Ready Paste provides a
hassle-free way to give home cooks just the right amount
of paste for dishes, without the waste.”
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