GHQ NONFOODS FOR PROFIT
use the four meeting rooms in our booth to hold our
wholesale and retail meetings. During this time, we
discuss business reviews, introduce new lines, make
introductions and sometimes just talk shop.”
The two new products which will be on dis-
play at the Farmington Hills, Mich.-based com-
pany’s booth are the 5-hour ENERGY Protein shot
and Extra Strength Blue Raspberry, a new flavor
designed to appeal to consumers’ palettes.
Each 5-hour ENERGY Protein shot has 21-grams
of protein and other ingredients designed to energize users. The product is available in four flavors:
Berry, Peach Mango, Grape Extra Strength and
Berry Extra Strength. Each 6-ounce bottle contains
100 calories and less than 1-gram of sugar. “It is a great fit for busy lifestyles, athletes, weekend warriors—just about everyone who is looking
to add protein and energy to their diet,” says Skabich.
CHEYENNE IN TERNATIONAL
Cheyenne International plans
to bring a taste of paradise to
the NACS show in Atlanta, says
Hannah Farmer, marketing campaign manager for the Grover,
The Cheyenne booth will feature leis, beverages and an introduction to Cheyenne’s first
cigars line extension, Tropical.
According to Farmer, the company’s consumers selected this
flavor themselves. Company officials describe it as a tangy, citrus-infused cigar. Each of the cyan-colored 100’s packs contain 20
Cheyenne has been exhibiting
at the NACS show for almost a
decade. This year, company officials are looking forward to the
chance to show off its Tropical cigar, as well as taking advantage of the
other benefits the show provides.
“While the NACS Show is a great opportunity to debut new products, we also value the face-to-face time that it provides,” Farmer says.
“The show gives us the chance to maintain dynamic relationships with
valuable partners and also helps us build relationships with prospective customers. Whether we are networking, connecting or educating
attendees about tobacco industry updates, the NACS Show is the premier event for suppliers and the retail industry as a whole.”